THIS WEEK WITH…
WITH SHAKEEL BAIG ATÂ BEDFRAMES DIRECT
HOW HAS BUSINESSÂ BEEN OVER THE PAST FEWÂ MONTHS?
Itâs been steady. WeÂ continue to work hard toÂ develop our products to theÂ requirements needed inÂ this sector. That said, youÂ also need a bit of luck at theÂ moment.
WHAT NEW PRODUCTSÂ HAVE YOU LAUNCHEDÂ RECENTLY?
Weâve always tried to beÂ innovative in the motion aspectÂ of the furniture. Our focus upÂ until now has been models toÂ help the elderly market, suchÂ as the Pro Care 4000, but weâreÂ now developing a range of luxury lifestyle motion furnitureÂ products.
WHICH OF YOUR PRODUCTSÂ ARE YOU SEEING THE MOSTÂ INTEREST FROM RETAILERSÂ AT THE MOMENT?
Our sleep systems, such asÂ Podmatic 6,000, have beenÂ very well received, howeverÂ the accessories that we supplyÂ to complement the beds, suchÂ as the grab rails, have beenÂ extremely popular, as the endÂ user doesnât have to wait for aÂ carer to get them out of the bed.
WHAT IS YOUR FOCUS FORÂ THE COMING MONTHS?
The research weâve doneÂ suggests that consumers wantÂ more than the basic adjustableÂ frame, they want a lifestyleÂ product. So weâre workingÂ with our suppliers and weâreÂ developing lots of new productsÂ â some with higher qualityÂ control handsets â and theseÂ will be on show at the NationalÂ Bed Federationâs Bed Show in
WHAT TIP CAN YOU GIVE TOÂ RETAILERS?
Retailers need to have a wideÂ range of products and haveÂ confidence in the products theyÂ are purchasing.
OTHER THAN THEÂ DOWNTURN, WHAT DOÂ YOU ENVISAGE BEING AÂ PROBLEM IN 2013?
Maintaining standards. OnceÂ youâre renowned for offeringÂ quality you then need to makeÂ sure that there is continuity inÂ the service and products that
you offer, which is difficult.Â Bedframes Direct is nowÂ recognised for its innovativeÂ ideas and we want that toÂ continue.
WHAT ARE YOURÂ PROJECTIONS FOR THE UKÂ FURNITURE MARKET INÂ 2013?
Research suggests that theÂ motion furniture market willÂ continue to grow exponentiallyÂ up to 2020 and beyond, so weÂ plan to continue devoting time to developing products that willÂ facilitate growth in the sector.
WHAT PLANS DO YOU HAVEÂ IN THE PIPELINE?
Iâm keeping my cards close toÂ my chest until the Bed Show, soÂ retailers will have to come seeÂ us there.
WHAT DO YOU THINK THEÂ KEY TO SUCCESS IS IN THESEÂ UNCERTAIN TIMES?
Iâve always followed the mantraÂ that products which make a realÂ difference to real life are the keyÂ to success for any company.
HOW IS THE COMPANYÂ SUPPORTING ITS RETAILERSÂ DURING THIS DIFFICULTÂ TIME?
The expertise that we have ofÂ this sector as a company is ofÂ real benefit to retailers. Itâs thisÂ knowledge that enables us toÂ design products that meet theÂ needs of the end user.
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